If you’re wanting to build a personal brand, a girl boss empire or a just a super successful profitable blog – then you need to choose the right topic.

But it’s more than just a topic…you need to teach something.

“I just want to write” you may say.

But here’s the thing…I have seen countless new bloggers come into the online world and they want to start a blog because they love to write and they want to share what’s happening in their life. Totally understandable and sharing is a good thing as we all have a need to be seen and accepted. But the problem is they just talk about themselves and their day.

That’s a journal, not a blog.

You may love to write, but you want people to read it, right? So you need to write for yourself AND others.

You need to enjoy the work (cause it will get very tiresome if you don’t) and you need to think of your audience…or potential audience if you’re just starting out.

Think of your blog like a magazine. Sure there are personal stories, but the stories tie into the overall theme of the magazine. And many magazines teach – whether it’s tips, hacks or how to’s,

The ultimate purpose of a blog is to show and share your expertise and knowledge in a particular subject area.

So the burning question is figuring out exactly what you can teach and make some money teaching. And this is exactly what we’ll be covering in part 2 of this month’s series on building a strong blog foundation.

If this is your first visit to Kids and a Biz, come on over to my Week 1 blog post to learn more about the series.

You need to combine what you want to teach with what people want to learn:




The best question to ask yourself is ‘what do I want to teach?’

If you know the answer to that question then you’re golden! Move on down to the next step to determine if others want to learn what you know.

If you’re still unsure, ask yourself the following:

  •  What are my skills or talents?
  • What do I know lots about?
  • What am I naturally good at?
  • What do I currently get paid to do?
  • What would I love to get paid to do?
  • If I had all the money in the world, what would I spend my time doing?
  • What topics of magazines, books, and blogs am I drawn to?
  • What questions do I get asked all the time?
  • What do I love to talk about?
  • What do I think about?
  • How would I love to help someone?



You may be like me and consider yourself to be a jack of all trades. You have many talents and many interests. Lucky you! You have a lot to choose from.

Narrow the topic down to a few choices, quiet your mind and let your intuition tell you which route to go. Or figure out a way to combine your interests.  {Related post – The Ultimate Guide to Nail Your Niche}

Ugh, I really want to do this but I still don’t know what I can teach

You may believe that you have no talent or nothing to give. I know that’s not true. Each of us has a light within us that holds our talents and gifts. You may just not be aware of it.

Here’s a list of some talents that you may or may not be aware that you have.

  • Public Speaking
  • Self Management
  • Networking (person to person)
  • Networking (in the virtual world)
  • Critical Thinking
  • Decision Making
  • Research
  • Relaxation

This is just a random assortment of ideas. But if you don’t see yourself in that list or you want to see more, I’ve put together a list of talents in the workbook that you can get fo’ free!  Click the image below to grab your copy of What Can I Teach? A Clarity Workbook.


 2. FIGURE OUT WHAT people want to learn

Search around on the internet and see what people are willing to learn and more importantly willing to pay to learn. This is important because there needs to be an interest if you’re going to find students.

Most people are looking for ways to improve one of the following:

  1. Their health (physical, mental, emotional and/or spiritual)
  2. Their finances
  3. Their time
  4. Their relationships

Do some research to see if people are already paying others to learn what you want to teach….

  • Are there blogs on the topic?
  • Are there books or magazines?
  • Are there courses – both in person and online?
  • Are people asking for help on the topic in forums, groups and online discussions?

If you’ve answered yes to all these questions, then you have a marketable topic that others are interested in learning. If not, you might have to dig a little further to see if there is an interest.


Once you choose your topic and you set up everything {related post – what you need to build a strong foundation}

Then you need to start teaching… for free.

Why for free? Because no one is going to buy from a random person they just find online. They need to get to you before they make a purchase from you. And you build that likeability and trust factor by letting your light shine and show them what you got!! Share your knowledge freely while being yourself and your peeps will be drawn to you.

But first, you need to choose a platform from which you will teach – and that will be either in writing, audio or video. Ideally, you find the time to create a combo of all 3.

You can create:

  • Blog posts
  • Live streams
  • Webinars
  • Interviews
  • Videos
  • Podcasting
  • Social media posts
  • Any combination above

Keep in mind that the quickest way to get someone to KLT (know, like, trust) you through is through video.

I’ve heard that 1 video is = to 12 blog posts in terms of the trust factor. Because when people see your face, see your mannerisms, hear your voice and feel your energy – people will automatically like your or not.

Plus it shows what kind of teacher you are.

However, I do understand that getting on video is frightening for some, including myself (which is why I’m here writing…. I’m working up my courage for video. I will get there soon!!!)

Which platform should I choose?

The best way to choose is to determine which way you feel most comfortable communicating.

I wish I could say that I’m a highly eloquent speaker. But the truth is, it’s much easier for me to write. The ideas flow much more naturally compared to when I speak. Which is why I’m currently writing to share my teachings. As I said…eventually, you will get to see my face on video. It’s a major fear that I will overcome in the near future!

How often should I share?

This comes down to how much time you can commit to creating amazing, beneficial content. You want to do your best to be as consistent as possible. Creating and delivering lessons takes up a lot of time and is a lot of work. The best way to combat this is to come up with a content plan.

(coming next week: creating an editorial calendar that your readers will gush over)

how can I get paid to teach?

There are a few ways… I wrote a post about it – check it out here. 

Still unsure? Make sure to grab your copy of What Can I Teach Online? It’s a super simple workbook with prompts, questions, and lists that will help get your creative juices flowing and help you find something to teach others. Just click on the image below.


I’d love to hear what you teach on your blog! If you don’t have a blog but want to start, what are you going to teach? Share in the comments below



Written by: Alessandra Johnston

Written by: Alessandra Johnston

Alessandra Johnston is a mother, wife and avid learner who teaches others how to start and grow an online business by teaching online. She believes that a mother shouldn’t have to choose between her work and her kids. That you really can have it all – You can stay home and build a business. Kids and a Biz is a place to learn how to effectively teach online, create an online presence, manage work from home with littles and how to tame the inner gremlins that so often stop us from moving ahead.

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