Have you been considering starting a biz from home by teaching others what you know and love?
There are lots of options for you. Which is good, but it’s also super overwhelming!
If you’ve been humming and hawing about what to do, I’m willing to bet that you fall into 1 of 3 categories:
- You want a biz, but you don’t know what to do
- You have too many ideas and don’t know which one to choose
- You have an idea but you don’t know if it’s a good one and if it will work
How do you decide or make a choice?
The first step is to NAIL YOUR NICHE!
Nailing your niche is really important because without it, your blog or biz will lack purpose and clarity. It’s kinda like deciding on the theme of your party. If you’re throwing a tea party, you’ll need fine tea cups, mini sandwiches and scones. There’s no need for laser lights and a vodka bar.
[related post: 7 steps to Build and Online Biz]
The key to nailing a niche is by combining your SKILLS + INTERESTS + SERVICE
How do you find that middle spot?
Let’s go through it, step by step 🙂
Go grab a cup of tea or wine, put on some music and let’s do some research!
To help you out I created a mini guidebook to go along with this post, so just download by clicking the button below and we can go through the steps together.
STEP 1) WHAT ARE YOU GOOD AT?
This is something we should all know inherently but for whatever reason, it’s actually pretty tricky.
We are often so nasty to ourselves and the inner critic can sometimes wreak havoc in our minds.
If you’ve downloaded the guidebook, you can see I made a list for you. Often times the list will help us realise that we do in fact possess certain qualities that perhaps we weren’t aware of.
Once you’ve come up with that initial list, ask someone close to you. Ask your friends and family members to describe you in 5 words. See if there are any patterns that you can find.
For your skills, ask yourself the following questions and fill the answers out in the guidebook
- What skills did you learn at school?
- What skills do you need to do your job(s)?
- What skills have made you successful?
- What skills come naturally to you?… Are you good with your hands? Are you a quick learner? Are you empathic?
List all of these.
Once again take a look at the list in the guidebook to help you out.
You can also take personality quizzes to see which strengths you might posses. My fave is this one. https://www.16personalities.com/free-personality-test I’m an INFP and I find it’s pretty accurate.
Add these qualities to the list as well.
Then narrow it down to the top 5-10 that you feel are really representative of you and your best self.
STEP 2) WHAT DO YOU LOVE TO DO?
A lot of people ask the question – what are you passionate about? Personally, I hate that question because passion to me means a very strong emotion about 1 thing.
But if you’re like me, you’re not passionate about any one thing. You like LOTS of things.
And that’s ok – it just means that you have more to choose from.
Answer the following questions:
- What topic of blogs do you love to read?
- What topic of podcasts do you listen to?
- What are your favourite magazines?
- What could you talk about endlessly if you had the chance?
- What activities do you get so enthralled in that you forget to eat?
- What activities bring about a sense of wonder?
- What topics always fascinated you?
- What topic do you know a lot about?
Once again, take a look at the list and see if there are any trends. If you can’t find any just choose the 2-3 topics that you really bring you the most joy or that you find the most interesting.
STEP 3) WHAT PROBLEM CAN YOU SOLVE?
The whole point of building a biz is to make some money. Otherwise, you have a hobby.
There’s a saying “Do what you love and you’ll never work a day in your life”
That’s great, but it doesn’t work that way. If you’re like me, you LOVE lazy Sundays, drinking wine and binge watching Netflix. Sure you may love it, but no one is going to pay you for it – unfortunately.
So what are you people going to pay you for?… Something of value:
Harvard Business Review recently came out with this value pyramid:
If you can come up with a product or a service that helps people with one or more of these qualities – chances are they’ll pay for it. The more qualities, the more you can charge
Remember, people don’t actually pay for the products, they pay for what the product will DO for them. They pay for results and feelings.
Look at your skills and interests. How can you help someone ease a pain point or transform in some way? And the transformation doesn’t have to be huge. You just have to help someone get to from A to B as quickly and effortlessly as possible.
Find a problem that you can solve.
Where are the problems? …Everywhere!
You just have to look. People write their problems all over the internet. They are written as questions, rants, and wishes. All you have to do is join the conversations where you think you might be of service.
Groups are a goldmine for issues. All you have to do is go into a group where you think people that you can help might be hanging out. Do a keyword search in the ‘search this group” for your subject and see what pops up.
Scroll through the results and see which threads you can use your knowledge and skills to contribute to. When you find one, make sure you cut and paste the question, rant or wish. This will help you write copy in the future.
Here’s a trello board that you can download that will keep everything organised for you. All you have to do is cut and paste the language in the appropriate boards
Questions are one of the best clues that someone has a problem. Because if they didn’t have the problem, they wouldn’t be asking. Go into Facebook groups, twitter chats, quora, and forums and see what questions you can answer and then gauge the response.
Use google keywords to see what people are actually asking google. The more hits, the greater the need.
FIND HOLES IN THE MARKET
I listened to a podcast with Toni Anderson from thehappyhousewife.com. She made almost 200k in 7 months. Her tip? She said “Find a hot trend and piggyback on it”
What does that mean?
Basically, take a topic that is super trendy and then add your spin on it. Find what is lacking or missing within the trend and fill that gap with your idea, product or service. You can listen to the podcast here to learn more.
DO A SURVEY
Surveys are an awesome way to get some intel into exactly what people want and/or need.
I recently took a mini challenge by Jeanna Soard. She’s a wonderful teacher! The challenge will help you develop a survey to see if you have a viable niche. The challenge is aimed at determining whether a course is viable, but I think it could work for any potential service.
Finding your niche is not the easiest thing in the world to do. There are very few people in this world that come out the womb knowing exactly what they want and whom they want to be.
It really comes down to just trusting that you’re making the right decision and going for it. So grab your copy of the Nail Your Niche Guidebook, sit down with some tea and wine and get some clarity.
And know that your niche will change and grow as you and your buisness changes and grows. So grab your copy of the Nail Your Niche Guidebook, sit down with some tea and wine and get some clarity.
So grab your copy of the Nail Your Niche Guidebook, print it out, sit down with some tea or wine and get some clarity!